What’s In a Brand?

By Laura Wooten

What’s in a brand? More than most people think. That’s the reason Networking Skills Workshop cohosts Tom Dennis and Judy Bragg decided to focus the next two Networking Skills Workshops on Building a Personal Brand.

According to Seth Godin: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

“The benefit of a strong brand,” said Tom Dennis, co-host and proprietor of Receding Hairline Productions, “is the ability to communicate who you are clearly and concisely.”

During the 2 90-minute workshops, Bragg and Dennis will lead individuals through the steps corporations go through to define their brands: assess, develop, manage and track the brand.

Workshop participants will spend time doing exercises to identify their personal core values, vision, mission statements and brand position (think elevator pitch).

By the end of the second session, held July 17, participants will come away with a strong idea of how to build, develop, and manage a brand so that their personal story comes across clearly.

“A brand is every touch point an individual or organization has with the marketplace,” added Dennis. “It is an essential component of any successful person or business.”

Register now for this important workshop.

Laura Wooten helps small and mid-sized businesses grow through marketing and business development efforts. You may reach her at laura@wootencomm.com.